New Better Protect video campaign makes a splash

Better Protect

Better Protect have launched their first video this month as part of a new life insurance marketing campaign.

You never know what is around the corner” – That’s the new tag line for the video campaign which will feature a series of videos depicting examples of people doing everyday things only to come face-to-face with death. In this case, Graeme Reaper.

To ensure a more light-hearted take on life’s unexpected pitfalls, we have chosen to communicate a serious message in a humorous way to engage our audience. The first video, which has already been seen by over 20,000 people on social media, features Graeme Reaper stalking his next victim in the local swimming pool.

The message? Make sure you protect yourself and your family against injury, illness and death before it’s too late.

As one of the UK’s leading protection brokers, Better Protect aims to make sure that their customers aren’t paying more than they have to for their insurance. Better Protect want to make the task of finding the right insurance product as easy and hassle-free as possible. With low prices, friendly staff and a no pressure approach, they will ensure that people get the right cover.

Please visit to find out more about Better Protect. Alternatively, if you wish contact Better Protect direct, please email or call 020 3540 1860.